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Open
innovation
Smart solutions for R&D pipelines

Overview

Many companies are embracing the concept of open innovation, but few are doing so in strategic ways.

Our research found that when large corporations work with external parties to augment their internal R&D, they use four basic modes of open innovation: a traditional intellectual property contract, a partnership, a contest or a community.

Strategic success relies on knowing when and how to use or combine these four basic modes in the most effective ways.





Learn how leading global players have risen to the challenge of open innovation


Open innovation at Bosch

German multinational engineering and electronics company Bosch wanted to develop environmentally friendly storage solutions.



Bosch launched an open innovation contest on a third-party’s platform to develop environmentally friendly storage solutions

Bosch launched an open innovation contest on a third-party’s platform to develop environmentally friendly storage solutions.

 

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Partnering with three candidates, Bosch defined three levels of sensitivity of information and prescribed sharing rules.

 

Today, Bosch dedicates 200 full-time employees and 20 percent of its innovation budget to open innovation

Today, Bosch dedicates 200 full-time employees and 20 percent of its innovation budget to open innovation.



Open innovation at Eli Lilly and Company

Pharmaceutical giant Eli Lilly drew on the contributions of top scientists from around the world to accelerate the drug discovery process.



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Eli Lilly created an open innovation community using a three-step compound-screening process to encourage a collaborative approach to drug discovery.

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Shared samples are tested more rapidly against biological assays—making the process resource efficient and time-bound.

Internally, the program supports ongoing learning. Externally, scientists can access more tools and connect with non-profits seeking cures for serious global diseases

Internally, the program supports ongoing learning. Externally, scientists can access more tools and connect with non-profits seeking cures for serious global diseases.



Open innovation at Evonik Industries

German specialty-chemicals maker Evonik wanted to develop non-vacuum-based process technologies to produce electronic devices at lower cost.



Evonik built a unique open innovation community—then let members run it themselves to arrive at the best technology solution

Evonik built a unique open innovation community—then let members run it themselves to arrive at the best technology solution.

 

An external consultant was recruited to outline a shared vision. Various governance models were used to coordinate innovation activities

An external consultant was recruited to outline a shared vision. Various governance models were used to coordinate innovation activities.

 

New technologies were developed, such as iXsenic® S for high resolution displays. Individual external scientists also benefitted from the Evonik Meets Science program

New technologies were developed, such as iXsenic® S for high resolution displays. Individual external scientists also benefitted from the Evonik Meets Science program.



Open innovation at Ford Motor Company

Detroit-based Ford Motor Company wanted to develop new smart mobility solutions for Ford vehicle drivers.



Ford Motor Company formed a unique community of smart mobility innovators known as OpenXC.

OpenXC is being adopted as an industry standard.

Pooled expertise has developed new applications, such as a haptic gear knob.



Open innovation at HP Labs

Advanced research group, HP Labs, wanted to create a new technology for rendering movies to support on-demand production of 3D animated films.



HP Labs partnered with specialist DreamWorks Animation.

The company introduced a new Utility Rendering Service.

The new technology is licensed to more than 100 movie studios.



Open innovation at Huawei Technologies

China-based Huawei Technologies Co. established a diverse range of collaborations to create an Internet of Things cellular solution—in record time.



Huawei selected an open innovation collaboration with a number of diverse industry partners with shared interests

Huawei selected an open innovation collaboration with a number of diverse industry partners with shared interests.

 

The company designed a problem-solving process that centered on customers’ needs and facilitated brainstorming

The company designed a problem-solving process that centered on customers’ needs and facilitated brainstorming.

 

New technology was introduced in just three years—two years faster than before

New technology was introduced in just three years—two years faster than before.





Open innovation at Pfizer

New York-based Pfizer Inc. wanted to develop a smart, technology-enabled packaging device for its demand-led prefilled syringes.



Pfizer used a team-based contest approach working with an intermediary to deliver a smart packaging design solution for pre-filled syringes.

Different internal teams supported the effort and the solution exceeded expectations creatively and technically.

The contest generated many additional prototype ideas, delivered on a fixed-cost basis.



Open innovation at Samsung

South Korean conglomerate Samsung wanted to focus its innovation efforts on Internet of Things (IoT) technologies for its ARTIK platform.



Samsung held an innovation contest for 500 developers

Samsung held an innovation contest for 500 developers.

 

The company realized around 30 contributions for its future IoT platform

The company realized around 30 contributions for its future IoT platform.

 

The ideas helped Samsung gauge the size of the market for ARTIK

The ideas helped Samsung gauge the size of the market for ARTIK.





About the Study

Accenture undertook a joint research initiative with the Research Center for Open Digital Innovation at Purdue University. We studied the research and development operations of dozens of large corporations with headquarters in the United States and Europe. These companies had more than 1,000 employees and total revenues of at least US$250 million.





About Accenture Research

Accenture Research shapes trends and creates data-driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 250 researchers and analysts spans 23 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations such as MIT and Singularity—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients.



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