Contrary to the popular belief that only younger generations are technology adopters, the aging population is riding the ehealth wave.
According to Accenture research, not only do an overwhelming number (82 percent) of silver surfers feel an inherent motivation to actively manage their general health, 36 percent think new technology has made it easier, and 61 percent want new technology to do this.
In addition, most (62 percent) silver surfers say technology is important for managing their health because it helps them to improve their health or understand conditions or medications. Yet only 7 percent point to cost savings.
This preference is one reason silver surfers are a desirable consumer segment among seniors for Medicare plans. It also suggests health plans serving Medicare consumers must rethink how they integrate digital into care planning for seniors, because one-size-fits-all strategies are not sufficient.
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