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Making social media part of the uniform

How policing solutions use social media to build communities and fight crime.

Overview

Policing is a people business. Whether seeking witnesses, supporting victims or liaising with local leaders, the police rely on human interaction and community involvement. Social media offers real time access to tech-savvy, digitally ready members of the public.

Whether tweeting information or offering online portals to ease access to officers, police teams understand that social media can enhance the dialogue with citizens and make best use of their organization’s own limited resources. Combining power and productivity, social media is far more the rule than the exception in both the commercial and political world.

Filmed at IACP, hear from the IACP Center for Social Media and Accenture as they introduce the Social Media Maturity Model; based on leading practices and interviews with several police departments, the model helps law enforcement agencies better assess their existing and potential social media capabilities.

 

Background
The IACP Center for Social Media and Accenture developed the social media maturity model based on leading practices and interviews with several police departments. The model helps law enforcement agencies better assess their existing and potential social media capabilities.

Background

The report outlines five key areas for law enforcement agencies.

These include insights on:

  • How to get started with your police force’s social media voice

  • How to build trust with the local community

  • Who to collaborate with to encourage discussion

  • Increasing intelligence once the community is established

  • Integrating operations for better communications—and how and when to deploy resources.

Recommendations

Social media erases traditional barriers, such as geographic location, that hinder access to resources. Flexible and easily managed, social media can provide added benefits to law enforcement operations at every phase of implementation, from inform and listen stages through to analyzing and preventing crime. Find out what works for you. Whatever the size of your organization, you can realize rewards by taking steps toward making social media an essential element of your police operations.