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Want to make SaaS more successful? Gamify it.

Gamification can provide a competitive edge to help you realize the full potential of your investments in software as a service.

Overview

Many are discovering that one of the advantages to SaaS is also, paradoxically, one of its biggest challenges: its applications change more frequently than that of most on-premise counterparts.

Typically, SaaS applications are not deployed in a single “big bang,” but rather through multiple, frequent releases. However, change comes more frequently than the one to two year upgrade cycle for traditional applications.

In fact, the pace is so fast that many corporations are unable to keep up. Their traditional approach to education and communications often falls short in accommodating this new and valuable application.

That presents a challenge for SaaS users: how can you not only ensure employees initially learn the application, but also keep pace with updates?

 How do you ensure employees initially learn SaaS-based applications and keep pace with the updates? Gamification.

Background

Gamification refers to “game” thinking, design and mechanics—point-scoring, rules of play, competition—to engage and motivate people in solving problems.

To maximize your SaaS investment, tackle three key areas:

  • Rapid initial adoption—Motivate employees to switch from working with the legacy application to the new system.

  • Sustained engagement—Drive continuous usage over time so employees form new behaviors and ingrain the application into their daily work.

  • Data accuracy—Ensure you enter and update information into the new application regularly.

Recommendations

Gamification has become increasingly relevant for today’s workforce, which increasingly comprises Gen Y. For these people, playing video games is the norm.

Enterprises can use gamification to engage users and shape behaviors, particularly with new applications..

To apply gamification techniques, first gain a broad understanding of your audience and what motivates them.

For example, fulfill the team’s desire for recognition by awarding points and badges, and by creating leaderboards that publicly display how well individuals are doing against their colleagues.

We’ve seen an abundance of success stories. One company had a 230 percent increase in new product sales within 30 days. Another company achieved a 50 percent increase in sales quotas within six weeks.