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Executive Summary
Create a culture with capabilities to envy

Winners in the digital age do much more than complete a technology checklist. They know their success hinges on people. Understanding changing customer needs and behaviors is, of course, hugely important. But the real deciding factor in the digital era will be the ability to evolve corporate culture. That means not simply taking advantage of emerging technologies but, critically, embracing the new business strategies that those technologies drive.

You can’t solve this challenge just by consuming more and more technology. Nor, as some fear, by replacing humans with machines. Instead, enterprises must focus on enabling people – consumers, employees and ecosystem partners –to do more with technology. That demands a digital corporate culture enabling people to continuously adapt, learn, create new solutions, drive relentless change, and disrupt the status quo. In an age where tech is grabbing the limelight, true leaders will, in fact, put people first.



Fifteen in Fifteen: Digital was 22 percent of the world’s economy in 2015. It will rise to 25 percent by 2020, a 15 percent increase since 2005.


After one decade, one dominant force has emerged: digital.

In 2015, digital accounted for 22 percent of the world’s economy, based on Accenture research. Its rapid expansion is set to continue, and we expect that by 2020, it will increase to 25 percent, representing a 15 percent increase in the 15 years since 2005.

Digital is all-pervasive, offering unprecedented possibilities and rapid, constant change: New technologies and solutions. More data than ever. New marriages between legacy and new systems. An upsurge in collaboration (inside and outside the enterprise). New alliances, new startups, new customer demands… new everything.

The new normal is change.  Some companies are finding the accelerated pace of technology change overwhelming, leading them into a state of digital culture shock. The winners not only embrace change, they thrive on it. They instigate it. They are constantly equipping employees, partners and consumers with new technology capabilities that are allowing them to have an unmatched ability to create fresh ideas, develop cutting-edge products and services, and disrupt the status quo.

Change your status today – get the roadmap to digital business success.


Digital evolution means:

Accelerated rate and expanding scale of change

Adopting new working practices, methodologies and processes

Accessing and implementing surging flows of data

Enabling new models for employment and partner collaboration

Heightened customer expectations and increased digital interaction

More opportunity…
and more risk


The four pillars of a successful digital culture

1. Data-driven

Data becomes so pervasive and readily available that it supports insight-driven decision-making everywhere

2. Built for change

Changing how you’re built to develop new skills, new processes, new products and whole new ways of working. Your people accept change, enterprise-wide.

3. Embrace disruption

An inspirational vision of how technology enables different – and better –processes…so the business can play a lead role in forming and coordinating existing and future ecosystems.

4. Digital Trust Awareness

Technology change creates new risks. But you can’t reverse-engineer security, privacy and digital ethics around a technology. Instead, they must be integral to development from the outset.


We’ve come a long way in a short time. Technology advances just keep creating amazing new opportunities. Companies no longer just serve customers. They collaborate with them. They no longer compete against rivals. They partner with them. They no longer are limited within industry boundaries. They ignore them.

But if there’s one thing they can’t ignore, it's people. Change your status today by inventing a new culture. Make change part of your digital culture’s DNA. A place where technology empowers people to do things differently and do different things. Create results few expected but all admire.

“The mantra for success: ‘People First’”




Intelligent Automation

Weave systems, data and technology together to change what your organization does and how it does it.  And then relish the results.



Topics highlighted

Technology Technology Innovation


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