Big companies are back in the digital game. The momentum in digital innovation is being driven not by newcomers—the Instagrams and TripAdvisors and Airbnbs of the world—but by traditional stalwarts—the Tescos and GEs and Disneys.
Accenture’s 2014 Technology Vision report notes that large enterprises are making a concerted push to transform themselves from followers to leaders in digital. Backed by their deep resources, enormous scale and process discipline, many Global Fortune 1,000 organizations are rewriting entire chapters of the digital playbook. For business leaders everywhere, the next three years will be about determining their organizations’ pace in the digital race, and their place in the new digital world.