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TECHNOLOGY VISION 2016: AN AUSTRALIAN PERSPECTIVE


Overview

T3

The Platform Economy:
innovation from the outside-in

Industry leaders are unleashing technology’s power by developing new technology platforms. But more than that, it’s the platform-based business models and strategies they enable that are driving the most profound global macroeconomic change since the industrial revolution. In the digital economy, platform ecosystems are nothing less than the foundation for new value creation.

Tech companies and digital-born organisations (DBOs) like Amazon, Google, and Alibaba have long understood the power of digital technologies. But look a little closer. Many of their most ground-breaking products and services are based on platforms. DBOs’ success rests on two key elements: the technology platforms they’ve built to support their businesses, and the business models these platforms enable. These platform-based business models fundamentally change how they operate.

"44% of Australian executives strongly agree that platform-based business models will become part of their core growth strategy within three years—higher than their global peers at 37%."

GAINING MOMENTUM

Australia’s platform economy is gaining momentum.


Last year’s Technology Vision survey found Australian businesses lacked urgency around platform-based business opportunities compared to their international counterparts. This is no longer the case. Four out of ten (43%) Australian executives now report that a platform-based business model and engagement with digital ecosystems are very critical to the success of their business – in line with global peers (40%).


LEARN MORE

The rewards that this expansion offer are astounding. The top 15 public ‘platform’ companies already represent $2.6 trillion in market capitalisation worldwide.


To learn more, download the global Technology Vision report:

DOWNLOAD TREND 3 REPORT

Read more on the Australian Perspective:

DOWNLOAD REPORT

Moving Forward

NEXT:

Predictable Disruption

Every business now understands the transformational power of digital. What few, though, have grasped is quite how dramatic and continuous the changes arising from new platform-based ecosystems will be.


DISCOVER TREND 4 HOMEPAGE

Accenture Team
Marco Ciobo

Marco Ciobo

Managing Director
Accenture Technology Strategy Lead
Australia and New Zealand

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Balaji Ram

Balaji Ram

Managing Director
Accenture Technology—Application Services Lead
Australia & New Zealand

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