TREND#5 THE UNCHARTED: Redefining the Rules of Healthcare

Redefining the Rules of Healthcare


Healthcare enterprises are not just creating new products and services; they’re beginning to shape new digital industries. From technology standards, to ethical norms, to government mandates, in an ecosystem-driven digital economy, one thing is clear: A wide scope of rules still needs to be defined, especially in a highly regulated industry. To fulfil their digital ambitions, healthcare enterprises must take on a leadership role to help shape the new rules of the game. Those who take the lead will find a place at or near the centre of their new healthcare ecosystems, while those that don’t risk being left behind.

The entire future of healthcare’s digitally enabled transformation is, in many ways, uncharted. But to set the industry on the right course, healthcare organisations must take responsibility for shaping the future by shifting from market taker to market shaper—defining the rules, establishing the governance and determining how to protect all participants in the ecosystem—to shape the healthcare ecosystem of the future. By working collaboratively with regulators, standards bodies, and other ecosystem stakeholders, successful progress into the uncharted is possible.


Click here to download Trend 5: Accenture Digital Health Tech Vision 2017. This opens a new window.

Click here to download the full report: Accenture Digital Health Tech Vision 2017. This opens a new window.

Watch our webcast replay: Accenture Digital Health Tech Vision 2017. This opens a new window.


Keeping up with the pace of change

Healthcare technology is advancing quickly as cloud, artificial intelligence, mobility, Internet of Health Things and blockchain emerge to transform care delivery and health administration. Consumer and clinician expectations are also changing at a rapid pace alongside technology change, creating a perfect storm of healthcare transformation. However, many regulatory frameworks have not evolved at the same speed.

Standards and policies related to digital technology use in healthcare will need to adapt along with new care and reimbursement models. For instance, virtual care allows clinicians to treat patients regardless of where they are. Yet aspects of licensure limit who can practice medicine in-state versus out of state. In fact, some states require patients to be in a physical clinical setting to conduct a virtual visit versus at home or on the go, minimising the impact of location independence.

Other industries are recognising that the rules need to be reshaped in the digital era. Financial services has long been an industry leader in adapting standards as technology change occurs. Healthcare must do the same. Industry leaders and consortiums will need to create new rules and regulations that strike the right balance between security, privacy and trust amid the high stakes of healthcare. The longer they wait, the more behind the industry will be.

In this ecosystem world, data is traveling across a variety of traditional and non-traditional healthcare players and their platforms. Therefore, data must not only be secure where it is stored, it must be protected as it travels across the ecosystem. Companies participating in the ecosystem must all play a role in ensuring their technology is secure and that sensitive data is protected—wherever it may go.

Trust is also critical to keeping the ecosystem going. To build and maintain trust, healthcare organisations must work collaboratively to solve new challenges related to technology. In an era when technology can be trained to do what people want—good or bad—governance must guard the ecosystem against ill intentions and inappropriate use of resources. By working together, ecosystem participants will create a trusted environment where information is shared and used in the best interest of people.


Govern for the future


Leading industry innovation

Industry leaders from finance, banking, Internet of Things, supply chains, manufacturing and technology are coming together at Hyperledger, an open source collaboration developing cross-industry blockchain technologies.

Hyperledger has a working group dedicated to exploring appropriate applications for blockchain technology in the healthcare industry. By having business and technical conversations, this group intends to help the industry realise the full potential of open source blockchain technologies.