Predictable Disruption

The platform economy brings threats to match the opportunities. Rapidly globalising platforms and their digital ecosystems (e.g. Uber’s taxi model, Amazon’s ecommerce suite and Philips’ hospital-to-home platform) are often too big to challenge by the time they enter Australia. Platforms also open the door for new competitors by making it easier for agile, small players, and companies from other industries, to disrupt large markets. Some of the biggest threats will come from businesses not yet classified as competitors.

In our survey, 40% of Australian executives believe their industry is experiencing Ecosystem disruption, while 46% believe industry boundaries are being erased and new paradigms are emerging across every industry - much of this is driven by the rise of platforms.