For postal organizations, data has never been in short supply. Yet although they deal with vast quantities of data on a daily basis, using insights from that data to transform their postal businesses remains untapped. Indeed, while a 2013 survey showed that 62 percent of 600 director-level executives ranked using analytics for "quicker/more effective decision-making" as a top priority, data is often not being used across the business as effectively as it might—only one in four survey respondents said they habitually rely on data as a source of inspiration or basis for decision making.
Analytics is not only a game changer—with the potential to create customer-centric capabilities that realize US$12 billion in incremental revenue—but also a fast track to postal transformation.
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