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Innovation in consumer goods: Consumer pulse survey

Accenture surveyed over 11,000 consumers around the world to understand in what markets - and in what industries - they are seeing truly new innovative products

Overview

Product innovation is the lifeblood of Consumer Goods companies. However, fragmenting consumer desires with often conflicting demands have made it increasingly difficult to achieve successful innovation.

Our survey finds consumers in emerging markets perceive higher levels of product innovation, especially in Brazil and China with expanding income and population growth. Even across the globe, consumers are relatively in sync when ranking various consumer goods industries.

Background
Accenture surveyed over 11,000 consumers around the world to understand in what markets - and in what industries - they are seeing truly new innovative products. We also asked individuals about their communication preferences, and their perception of product engagement through digital.

Key Findings

Across the globe, consumer perception is relatively in sync when ranking various consumer goods industries:

  • Across most markets, Home & Personal Care and Food & Beverages are seen as delivering the most radically new products that meet consumer needs.
  • The Alcoholic Beverage industry lags behind other industries across the globe on most innovation metrics, with Japan as a bright spot.
  • Fashion & Luxury and Consumer Healthcare take the middle slots in innovation performance, although Fashion & Luxury leads in Sweden.