Product innovation is the lifeblood of Consumer Goods companies. However, fragmenting consumer desires with often conflicting demands have made it increasingly difficult to achieve successful innovation.
Our survey finds consumers in emerging markets perceive higher levels of product innovation, especially in Brazil and China with expanding income and population growth. Even across the globe, consumers are relatively in sync when ranking various consumer goods industries.
Accenture surveyed over 11,000 consumers around the world to understand in what markets - and in what industries - they are seeing truly new innovative products. We also asked individuals about their communication preferences, and their perception of product engagement through digital.