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The connected vehicle: Viewing the road ahead

The automobile is fast evolving into a new mobile device, merging with the digital world into an all-encompassing communications environment.


This paper examines the key trends affecting the connected vehicle, the role of the consumer in deciding these technologies and the likely role that third party technology leaders may play in determining in-vehicle technologies.

We also look at how the concept of the connected vehicle extends to services in a B2B (business-to-business) setting—such as fleet management—and the importance of vehicle use data collected by telemetry technologies.

The Connected Vehicle: Viewing the Road Ahead Audio Report

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In the past decade, auto manufacturers have installed various technologies designed to make cars safer, more responsive and more pleasurable to drive. From the hands-free cellphone, to iPod berths, to satellite radio, to automated parking—not to mention Google’s self-driving vehicle—the automobile is undergoing an electronic overhaul that promises to transform its role for consumers.

Connected Vehicle Video

Connected Vehicle

This video highlights the future capabilities of Connected Vehicles as automated and intelligent devices. Capabilities include: self-driving, pay on demand insurance, location-based services, self-parking and integration with the connected home. These capabilities are underpinned by a technology platform such as the Accenture Connected Platforms as a Service.

Key Findings

Our research found the following key trends when it comes to the connected vehicle:

Consumer in the driver seat
Positive consumer attitudes toward a variety of technologies and services in vehicles, such as reports on the vehicle’s health and maintenance, are driving these changes. In fact, consumers now heavily favor the purchase of a vehicle based on its in-vehicle technology options.

Good timing for the connected vehicle
Several factors have converged to make the connected vehicle not only possible today, but essential from a consumer view. For one thing, barriers that once made machine-to-machine communication difficult to achieve are coming down across the board.

Non-passenger cars welcome
The connected vehicle concept is inherently flexible and can be applied to industrial vehicles, where telematics can be used to transmit data such as engine performance and fuel consumption to a central site for processing and necessary follow-on servicing.

Looking down the road
With in-vehicle technology currently undergoing a rapid transformation, consumers can expect to see a variety of different telematics solutions in their cars before a common platform is adopted by automotive OEMs (original equipment manufacturers).

Connected vehicle will spawn business opportunities
The ability to source data from vehicles will enable a range of new business-to-business and business-to-consumer digital services. For example, data sourced from vehicles could enable value-added consumer services such as vehicle diagnostics, driving dashboards and concierge services.

How to make the connected vehicle a reality
For the connected vehicle to become a mainstream reality in the auto marketplace, cooperation among key players in key industries—automotive, telecommunications and electronics—is essential.

Mobile device the gateway?
The mobile device becomes the gateway between the various technologies that connect within and outside the vehicle, including navigation, entertainment and the reporting of vehicle health data.

How should companies prepare for this market?
The promise of the connected vehicle is huge—affording the winners in this market increased sales and new business opportunities.