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LATEST THINKING


Digital Transformation Survey

Accenture Digital survey reveals an imperative for CMOs to lead the way on digital transformation to delight customers and deliver business outcomes.

Overview

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Seeing the Full Digital Opportunity

Digital Channel Effectiveness

High Performers Harness Digital Potential

Customer Experience Lags Behind

Biggest Barriers to Digital Integration

About the Research

Digital Transformation

Explore the links below to learn more about Digital Transformation.