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LATEST THINKING

Beyond the product:

Rewriting the innovation playbook for software-driven companies

OVERVIEW


As software takes center stage in the way companies interact with their markets, partners, consumers and suppliers, it’s becoming a principal driver behind businesses’ differentiation and performance, regardless of the sector in which they operate. Software—and the services, platforms and experiences it supports—will continue to capture an exponentially growing share of value and market share.

KEY FINDINGS

Software enables new experiences for customers and shapes new value propositions from products and services. But, there are distinct differences in how companies are making the pivot to software and the approach to innovation that it entails. The Leaders differentiate themselves not only by what they focus their innovation on, but also how they go about innovation itself.

Accenture’s research shows that by focusing on some distinct capabilities, leaders are supporting critical business goals that will serve to further consolidate their position at the front of the pack. These include:

WHAT NEXT?

Accenture has identified five imperatives that companies need to pursue in order to become software-driven businesses:

MAKE SOFTWARE AN ENTERPRISE-LEVEL PRIORITY
MAKE SOFTWARE AN ENTERPRISE-LEVEL PRIORITY




MAKE SOFTWARE AN
ENTERPRISE-LEVEL PRIORITY

ADOPT LEAN AND AGILE WAYS OF WORKING
ADOPT LEAN AND AGILE WAYS OF WORKING




ADOPT LEAN AND AGILE
WAYS OF WORKING

HARNESS INSTRUMENTATION AND ANALYTICS
HARNESS INSTRUMENTATION AND ANALYTICS




HARNESS INSTRUMENTATION
AND ANALYTICS

FOCUS ON THE PLATFORM ECONOMY
FOCUS ON THE PLATFORM ECONOMY




FOCUS ON THE
PLATFORM ECONOMY

TIE PRODUCTS SEAMLESSLY TO THE BACK OFFICE
TIE PRODUCTS SEAMLESSLY TO THE BACK OFFICE




TIE PRODUCTS SEAMLESSLY
TO THE BACK OFFICE

CONTACT

Allen East

Allen East


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Steve Roberts

Steve Roberts


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