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Analytics and the Chief Consumer Officer—Video

Christine Remouville explores the role of the Chief Consumer Officer - the CCO, empowerment through consumer data, analytics, and insights.

Basically what we see, we see an emerging trend of the role of a CCO, the chief consumer officer. So we have on one side, sort of like the CMO is splitting his role. There’s a CBO, which is a chief branding officer, who is in charge of a brand, the DNA of a brand, brand premium, you know, brand positioning, and you’ve got the CCO.