As companies go digital and leverage exponentially larger big data sources, they must apply a new logic to how they manage their data supply chain—from ingestion to insights. Yesterday’s model of data warehousing and periodic reporting is a slow, linear approach; the future model is nimble and multi-faceted, supplying the right data to companies and executives in real time.
But having instant access to the necessary data is not enough. The data must also be presented in a visually appealing, meaningful way that people can quickly understand. This emerging field is called data visualization. With it, companies can turn raw data into meaning and ultimately into understanding to make better, faster decisions about strategy, operations, supply chains, logistics and more.