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The new face of digital

Accenture Interactive, the world’s largest and fastest-growing digital agency network, was at Cannes Lions with some of our most talented designers and thinkers.


Accenture Interactive at the 2016 Cannes Lions
Festival of Creativity

June 18 – 25 | Cannes, France

For eight days in June, the world’s leading creative minds—advertising professionals, designers, digital innovators and marketers—united for the world’s most prestigious celebration of creativity.

Whether you attended the Festival or watched from afar, you’ll hopefully have seen how we’re helping companies find creative ways to bridge human ingenuity with the latest digital technologies to reimagine the brand experience.

Missed it? Don’t worry; you can still see what Accenture Interactive did during Festival week in our Cannes Lions roundup conversation posts:

June 20, 2016: Design Thinking for Health Innovation

June 22, 2016: Building Better User Experiences in a Connected World

June 23, 2016: Trends and Insights from Cannes Lions 2016

Or search @AccentureSocial for #canneslions to review our social updates from Cannes Lions Festival week.




The World's Ultimate Selfie


Tuesday June 21 - Wednesday June 22, 9am - 6:30pm
Lions Innovation - Pod 11-12

It was time for Festival goers to step up their selfie game and dominate the digital dance floor! Introducing #iCannesDance: An exclusive-to-Cannes experience from Fjord’s Chaotic R&D (Design and Innovation from Accenture Interactive). At this interactive on-site installation, we used a cutting-edge combination of mind-bending technologies to generate attendees’ limited-edition 3D dancing double. The result? A digital doppelganger equipped with some seriously Michael Jackson-esque moves and, set in front of any real-time backdrop in Cannes, the world’s ultimate selfie which could easily be shared on social media! After all, everyone knows that if it isn’t on the Internet, it never really happened.

Couldn’t make it? You can still view #iCannesDance from afar. Simply download the app from iTunes or Google Play and slip on your VR glasses to witness the digital dance party in action.

See our #iCannesDance tech in action



New Accenture Interactive and Forrester Consulting Research, "Expectations vs. Experience: The Good, The Bad, The Opportunity"​

Meeting customer expectations is by no means a small achievement. However, it’s not enough anymore. Our new study Expectations vs. Experience: The Good, The Bad, The Opportunity finds that more than nine in 10 companies are struggling to deliver digital customer experiences that exceed their customers’ expectations.

But by prioritizing customer experience as a mindset, a cluster of high performers have found success over their peers. We commissioned the study from Forrester Consulting, surveying 702 customer experience decision makers globally across 11 industries, to understand where brands are falling short, and what the high performers are doing differently to succeed.

Content Sessions

Accenture Interactive @
Lions Health


Design Thinking for Health Innovation Workshop

Saturday June 18 | 3:30pm - 4:30pm
Health in Action Stage
Featuring Jonas Höglund, Service Design Director—Fjord, Design and Innovation from Accenture Interactive

Explored how key trends impacting design, business and society are now being used to unlock innovative ideas within the health sector for both patients and medical professionals.


Accenture Interactive @
Lions Innovation


Embracing the Connected Customer Revolution through the 6th Screen

Tuesday June 21 | 10:30am - 11am
Discovery Stage
Featuring Patrick Hoffstetter, Chief Digital Officer—Renault and Christine Removille,
Accenture Interactive Managing Director.

Showcased Renault’s unique approach to marketing, based on Patrick and Christine’s experiences developing and launching the MyRenaultConnect app, to better serve today’s connected customer.



Invisible UI: Transforming the Way We Think About Wearables

Tuesday June 21 | 12:30pm - 1pm
Discovery Stage
Featuring John C. Frémont, Managing Director and Global Digital Project Lead—Fjord, Design and Innovation from Accenture Interactive

Fjord’s John Fremont discussed the design, development and delivery of innovative digital products and how to create amazing user experiences in a connected world.




Accenture Interactive
the new face of digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Through our full spectrum of experience, marketing, commerce and content services, Accenture Interactive, part of Accenture Digital, offers innovative, integrated, industry-driven and industrialized digital solutions that transform businesses. To learn more, explore our interactive capabilities and follow us on @AccentureSocial

Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines people’s relationships with the digital and physical world around them. We use the power of design to create services people love. By combining a human-centered approach with robust methodology, we work with some of the world’s leading businesses to make complex systems simple and elegant. Find out more about what our diverse team of 800 design and innovation experts do across our 21 studios around the world and follow us on @fjord.

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