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TREND 3

Platform (R)evolution

Enterprises are carving out new playing fields thanks to rapid advances in cloud and mobility technology. Platform-based ecosystems are the new plane of competition.

OVERVIEW

What’s old is new again.

Over two centuries ago, the bricks-and-mortar factory was the primary platform that launched the Industrial Revolution. So it is with digital technology, which promises as much, if not more, disruption.

Today’s new and evolving platforms are essentially comprised of well-defined architecture, governance and services and underpinned by the latest digital “tools” – social, mobile, cloud, Internet of Things and others.

Deere, among others, have established blueprints to build and deliver applications for specific industry problems. The platforms serve as a pool of reusable capabilities to achieve better business outcomes.

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EXAMPLE IN THE MARKET

Deere & Co.

Through its MyJohnDeere platform, launched in 2012, the company helps agricultural producers consolidate management of equipment information, production data and other farm operations—and ultimately improve their bottom line.

Deere’s platform supports an ecosystem strategy that has enabled the company to establish new digital partnerships with bio-chemistry and agricultural hybridization leaders and to expand its role in the digitally-driven precision agriculture market.

Similar to other such platforms, MyJohnDeere is designed to be the blueprint to build, connect and deliver applications specific to industry problems.

OUR PERSPECTIVE

Industry platforms will fuel the acceleration of digital disruption during the next three to five years, leaving less and less time for established companies to react to change.

Underpinned by a wave of digital technologies – including social, mobile, analytics, cloud, and the Internet of Things – the platform serves as a new blueprint for how companies build, connect, and deliver applications that address specific industry challenges.

MOVING FORWARD

Looking Ahead

Over the next 100 days, appoint a champion to build a platform strategy across your enterprise. Task business development and alliance organizations to catalog the digital platforms being offered by existing partners.Learn more by reading our 100- and 365-day plans in the Full Report.

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