Marek Rucinski

Managing Director, Accenture Analytics,
Australia and New Zealand


Marek Rucinski is the managing director for Accenture Analytics across Australia and New Zealand.

For two decades, Marek has participated in and driven the evolution of marketing capabilities in such sectors as retail, telecommunications, consumer goods and financial services. His work has spanned Australian, Asian and global clients. He is passionate about helping clients transform the marketing function in the digital and data age, to one that is more strategic in leveraging insights and genuinely at the heart of the customer experience. Marek is focused on challenging and re-engineering organisational structures to adjust capabilities, processes and technologies, enabling a more mission critical marketing mindset.

Marek has an MBA from the Australian Graduate School of Management, as well a Bachelor of Business with a marketing major from the University of Technology in Sydney.

Latest thinking from Marek: