Wherever cricket is played – be it at the MCG, the Gabba or a local sports oval – it draws a vibrant crowd of devoted fans.
In the 2014 to 2015 season, Australian cricket attracted a national TV audience of more than 24 million people, while more than 725,000 Australians attended a live cricket match.
Even so, Cricket Australia wanted to up its game. So it started a digital transformation journey to bring fans even closer to every match, providing them with rich and engaging experiences that were personalised and instantly available. And it selected Accenture as its Digital Technology Partner.