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Cricket Australia is building a powerful digital media business, in the world of the cricket, providing its fans with first class experiences every step of the way.

From the backyard to Baggy Greens, Bradman to Perry, cricket is an Aussie tradition, with passionate, lifelong supporters. Tasked with growing this iconic sport in an ever changing and competitive world we’re bringing the best of digital to the game, with CX, Cloud, Artificial Intelligence and Applied Intelligence leading the way.

Cricket Australia is building a powerful digital media business, in the world of the cricket, providing its fans with first class experiences every step of the way.

THE STORY SO FAR

CUSTOMER EXPERIENCE

The first over

Their bold opening play was born out
of our digital strategy in 2014, paving the
way to bring cricket to the fans in a
whole new way. Using the most impactful kit in our
locker room we put Customer Experience
first and gave loyal and new followers
more for every interaction via an engaging
website, live-streaming, members portal,
and content-rich app. Curious to find
out how we did?

THE CLOUD

Over the boundary

Leveraging the Cloud, anyone with a smart device
can now catch live-streamed games on the
award-winning Cricket Australia Live App and
worldwide via the Cricket Network App.
Feature-rich, they offer instant access to all the
action, plus news, highlights, commentary, and
expert opinion. The newest addition to the fan
experience is an app for the growing market of
supporters in Hong Kong, as well as continuing
global expansion, with the rights to push digital
subscriptions into SE Asia.

APPLIED INTELLIGENCE

The data behind
a perfect delivery

By centralising and integrating data from all of
their customer touchpoints, the fan experience
continues to evolve. Cricket Australia use Applied
Intelligence
to make improved business
decisions, and are working on talking directly
to the fans with personalised marketing
and experiences.

ARTIFICIAL INTELLIGENCE

Bowled over by new
ways to search

Cricket Australia are in a winning position, and
ready to take the fan experience even further.
Their latest game-changer? Artificial Intelligence.
“What’s the latest score?” Whether fans want
the current score, or to discover the latest news,
Aussie die-hards can now talk directly to Cricket
Australia’s newest member of the team - a
Chatbot.

CONNECT WITH THE TEAM CAPTAINS

Want to know more about how Cricket Australia became league leaders in media
and digital platforms? Connect with our Accenture and Avanade experts in the locker room:

Paul Mylon

Paul Mylon
Cricket Australia Account Lead

Mail to Paul Mylon. This opens a new window.

Peter Stevenson

Peter Stevenson
Technology Delivery Lead Associate Director

Mail to Peter Stevenson. This opens a new window.

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