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Case Study

Food shopping gets a dash of innovation

Coop Italia reinvents grocery shopping.


What Accenture did

"Using their digital expertise, Accenture and Avanade have helped us redesign the grocery shopping experience through a digital journey that meets customer demand for information, engagement and functionality in a simple and intuitive way."

— MARCO PEDRONI, President – Coop Italia

ShoppY: A chatbot to create your grocery list

Value delivered

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