Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
In this role, you will help define the future state strategy for marketing technology, AdTech technology and customer data solutions required to help our clients the evolve their data-driven marketing capabilities.
You will be expected to work closely with senior stakeholders from across the client organisation to help identify key gaps in their current state marketing technology and customer data capabilities and co-create the future state blueprint and define a clear implementation roadmap towards target state.
To excel in the role, it would be ideal to have the following:
7+ years demonstrating a high degree of proficiency in designing and developing and overseeing the implementation of enterprise marketing technology solutions across on-prem, hybrid and cloud-based architectures.
5+ years in an architect role designing marketing technology architectures, data and technology workflows and marketing technology operation model enablement.
Experience and ability working with senior marketing executives across organizations to help steer the strategic direction to build the future state of marketing capabilities.
Experience with integrating Martech and adtech platforms, with an understanding of how technology platforms integrate with media buying platforms (Programmatic and Non-programmatic)
Hands on experience in architecture and design of marketing, advertising and data platforms such as Adobe Experience Cloud and Salesforce Marketing Cloud at a minimum
Ability to perform current state marketing technology and data assessments, identify gaps and co-create the future state blueprint with the client.
Experience in supporting marketing technology investment business case would be a plus.
The ability to manage and influence cross-functional sales, marketing and technology teams, advocate for MarTech, and collaborate across the organization to create integrated solutions.
Experience in implementing martech and customer data platforms and a technical understanding of adtech platforms will be an added advantage
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
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Our more than 600,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.