Job Description

We Are:
Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.

  • Responsible for delivery of actionable local insights, market-specific research and bringing localisation of audience segmentation to life in market campaigns

  • Interlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.

  • Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics

  • Creation of action plans for market using analytics outputs and insights across digital, customer, campaign and social media

  • Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel

  • Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market-specific objectives

  • Prepare customized localised analytics reports including optimisations and actionable insights for campaigns, consumer research and asset adoption figures

  • Manage and document key learnings and best practice based on historical performance

  • Communicate cross functional insights and analysis results to leadership

  • Identify new analytic trends/data needs that build the client’s value case

  • Work with businesses and functions to maintain / upgrade existing models

  • Interface with clients on technical and business issues from initiation through delivery

  • Work with functions to conduct scenario planning & analysis and interpret trends and variancesWork with delivery leads to build and execute analytics plans and priorities

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Qualifications

  • 5-10 years experience, with preference for background in analytics services for automotive sector
  • Background in digital marketing & analytics, marketing analytics strategy
  • Ability to translate business challenges into analytical and insights-based problem statements
  • Exposure to data science approaches like predictive modeling, customer segmentation etc. and impact areas in marketing a benefit
  • Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client alignment and collaborate with teams across borders and time zones
  • Sydney based

Salary range: 90,000 – 140,000

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

At Accenture, our philosophy is anchored in recognising that our people are multi-dimensional. We take an intersectional human approach to create a work environment where all people feel like they can bring their authentic selves to work, every day.

We believe that equality drives innovation. Our commitment to accelerating equality starts at the top with our board and CEO and extends across every part of the company. This comes to life when our people own the equality agenda, making it part of their jobs – every decision, every day – and feel free to speak up and to act.

We do not tolerate discrimination because of differences, such as age, ability, ethnicity, gender, gender identity or expression, religion, or sexual orientation. We want a workplace that is inclusive and diverse to that end we are setting bold goals and taking comprehensive action. To achieve these goals, we collect information that allows us to track the effectiveness of our Inclusion and Diversity programs.

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At Accenture, our philosophy is anchored in recognising that our people are multi-dimensional. We take an intersectional human approach to create a work environment where all people feel like they can bring their authentic selves to work, every day.

We believe that equality drives innovation. Our commitment to accelerating equality starts at the top with our board and CEO and extends across every part of the company. This comes to life when our people own the equality agenda, making it part of their jobs – every decision, every day – and feel free to speak up and to act.

We do not tolerate discrimination because of differences, such as age, ability, ethnicity, gender, gender identity or expression, religion, or sexual orientation. We want a workplace that is inclusive and diverse to that end we are setting bold goals and taking comprehensive action. To achieve these goals, we collect information that allows us to track the effectiveness of our Inclusion and Diversity programs.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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