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Market Engagement Senior Consultant

Job Location: Melbourne

Regional Description: Australia

Job Number: 00677858

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- Job description

The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead Multi Channel Campaigns (MCM) campaigns based on local insights and nuances derived from campaign interaction data and market trends.

 

Responsibilities:

  • Regular touch points (weekly/monthly) with LOC brand (Local in country) and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.

  • End-to-end orchestration to ensure delivery of campaigns including localization of global templates.

  • Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration

  • Driving service adoption, local insights, MCM expertise & best practice guidance

  • Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies

  • Ensures translation of assets to local markets and completion of campaigns briefing document

  • Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews

  • Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings

  • Works with a LOC brand teams for prioritisation & adaptation when priorities change

  • Interfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market

  • Ensures service reports and campaign reports delivered on time to local market client

  • Facilitate service introduction & change confirmation focusing on local market opportunities

  • Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance

Required:

  • Knowledge of Pharma industry and marketing in highly regulated environments

  • Multi-channel marketing experience

  • Ability to understand and translate marketing analytics reports

  • Platform experience (especially AEM, Adobe Campaign)

  • Marketing Account Management experience (client-facing)

  • Awareness of digital trends

  • Cultural awareness and international experience

Recommended:

  • Relationship management 

  • Communications & Executive Reporting

  • Digital Project Delivery (Web, Social, Mobile)

  • Digital Analytics 

  • Digital Strategy 

About Accenture

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com .

 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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