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Programmatic Consultant

Job Location: Sydney

Regional Description: Australia

Job Number: 00610270

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- Job description

Accenture Interactive
 
Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile enough to offer new, connected experiences that flex to accommodate individual needs.
Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.
 
Job Summary
 
There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
 
Delivery
  • Lead programmatic media engagements where Accenture is actively managing a Clients media budget.
  • This may involve architecting the programmatic media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.
  • Provide detailed account analysis and ensure that our advertisers are satisfied with their performance goals
  • Perform assessments and develop roadmaps to help clients establish and achieve their programmatic media objectives
  • Lead programmatic media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization + Build and maintain strong knowledge of DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager (DCM), DoubleClick Search (DS), Facebook & Adwords.
  • Support the creation of business development proposals
  • Actively help to develop and grow Accentures paid media offering by contributing to POVs and exchanging knowledge with colleagues
  • Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events + Evangelize "Programmatic Buying" both internally and externally

Qualifications:

 

Who you are:

 

Basic Qualifications

 

·         Minimum of 4 year Bachelor's degree

·         Minimum of 6 years of experience in digital marketing

·         Minimum of 5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs, Search & Social Media Platforms (e.g. DoubleClick Bid Manager, Media Math, Turn, DoubleClick Search, Kenshoo, AdWords, Baidu, Bing, Facebook Ads Manager etc)

·         5 years to demonstrate measurable impact of campaign strategy and deliver customer-focused results in a competitive environment.

·         2 years experience managing junior team members, vendors and client relationships

 

Set Yourself Apart:

 

·         Experience with setup of media analytics tagging using tools (ex: Adobe Analytics, Google Analytics)

·         Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel

·         Experience with media forecasting across an entire digital media program

·         Strong project management skills and ability to manage multiple responsibilities in a fast paced environment

·         Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)

·         Experience managing digital advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, digital video, and Google platforms

·         Proficiency in the display ecosystem of ad networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms

·         Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)

·         Strong network within digital media and/or ad technology

·         Good understanding of end-to-end process in marketing, sales, and service organization

 

Professional Skill Requirements

 

·         Proven ability to build, manage and foster a team-oriented environment

·         Proven ability to work creatively and analytically in a problem-solving environment

·         Desire to work in a data driven environment

·         Excellent communication (written and oral) and interpersonal skills

·         Excellent leadership and management skills

·         Ability to take complex solutions and make them simple to explain and digest

 

Highly Desirable Skills (non-mandatory)

 

·         Data Visualization Tools (Google Data Studio, Tableau, Datorama)

·         Campaign management experience in other performance channels (twitter, outbrain, taboola, affiliates etc)

·         Proficiency with Tag Management Systems (GTM, DTM, Tealium etc)

·         Proficiency with Big Data Management & Analysis Tools (R, SQL, BigQuery, Python)

·         Ability to read & diagnose faults in HTML & Javascript

 

About Accenture

 

 Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 449,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at http://www.accenture.com/.

 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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