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Digital Marketing Analytics Manager

Job Location: Sydney

Regional Description: Australia

Job Number: 00609327

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- Job description

Digital Analytics Manager

 

Are you curious about how digital is changing the world?

 

Join us to lead the digital revolution 
 

Accenture Digital

 

At Accenture Digital, you will be part of a passionate team leading the way in the fastest paced industry there is. Our entrepreneurial nature allows you to work in a “start-up” culture while enjoying the benefits and opportunities of a global business. Your opportunities to learn and grow are almost limitless, with a range of career options across Mobility, Interactive and Analytics working with diverse teams from Accenture Strategy, Technology, Operations and Consulting.

  

What Accenture Digital offers you:

 

·         To work with the most committed and innovative people in the business and the leading companies in their domain.

 

·         The opportunity to work together with top tier clients to help them reimagine their business by transforming their products and services, customer experience and front office and back office functions.

 

·         To be a part of a Design Agency, Business Consultant and Technology Powerhouse as we provide End-to-End Transformation Journey’s for our clients.

 

·         Excellent possibilities for learning and knowledge gain, resulting in a great possibility to grow as both a person and a professional.

 

·         The ability to balance professional challenges with your personal life. We pride ourselves in diversity and creating a work environment which is flexible for your lifestyle including condensed working week, 0.8FTE and other flexible work benefits.

 

·         Professional development is also a key part of the total reward package we offer and besides locally, you have opportunities on a global level too.

 

A highly qualified analytics professional with experience optimizing multiple digital marketing channels, as well as leading projects/analysts to greatness. The Digital Media Analytics Manager is focused on supporting our Digital Media business (PPC, Video, Display, Paid Social) within the Digital Agency Group. The position will be providing analytic direction on strategic clients, with a primary focus on a client in the TV and digital entertainment space, and helping guide analysts to improve our clients’ digital marketing programs. The Digital Media Analytics Manager will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client’s digital measurement. They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries.

 

Key Responsibilities:

  • Architect solutions & provide optimization recommendations that drive results on client campaigns & objectives.
  • Provide thought leadership and guidance in the development of client-facing presentations and results read-outs.
  • Translate data into human insights and stories which drive change in digital marketing strategy and tactics.
  • Oversee the coding of data extraction, transformation and models by analysts in SQL and Python (R a plus but not required).
  • Quickly understand multiple data sources and develop methodology for joining data that will add value.
  • Oversee development of custom performance reporting and analyses across multiple channels/clients.
  • Partner closely with leading publisher partners such as Google, Facebook, Amazon to take advantage of new measurement features and learning opportunities.
  • Work with various internal stakeholders to ensure projects are completed in a timely manner.

Qualifications  

  • 5 - 7 years of experience.
  • Demonstrated proficiency in multiple digital media channels.
  • Understanding of relational databases and audience based platforms.
  • Experience managing a team of analysts or other quantitative thinkers.
  • Experience in additional Paid Search platforms desirable.
  • Experience designing and measuring media- and audience-based tests.
  • Foundational Experience with Mobile and Video advertising in Paid Social and Display. Exposure to Facebook and Google digital media platforms desirable.
  • Experience in optimizing entire media plan is desirable.
  • Excellent written and oral presentation skills, as this role is heavily client-facing.
  • Strong problem solving and consulting skills.
  • Proficient with SQL and Python (R a plus but not required).
  • Master's degree in Marketing, Statistics, Economics or related quantitative field desirable but not require.

About Accenture

 

 

 Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 449,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at http://www.accenture.com/.

 

 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

 

 


 

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