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ANALYST REPORT


Accenture Interactive named world’s biggest and fastest-growing digital agency network

Ad Age Report 2016 ranks Accenture Interactive the world's largest and fastest growing digital agency network amongst more than 1,000 agencies, agency network, and agency companies.

Ad Age has named Accenture Interactive the largest – and fastest growing – digital agency network in the US and worldwide in its Agency Report for 2016. The analysis is based on an evaluation of more than 1,000 agencies, agency network, and agency companies.

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The top ranking reflects the leadership position of Accenture Interactive, which combines the design, innovation and culture that clients expect from an agency, with the integration, scale, and technology of Accenture. Its market-leading position reflects significantly increased demand for its differentiated customer experience capabilities.

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ADVERTISING AGE: THE AD AGENCY OF THE FUTURE IS COMING. ARE YOU READY?

Advertising Age: Agency Report 2016. This opens a new window.

Accenture Interactive Rankings

According to Ad Age, digital overall captured 41.3% of U.S. agency revenue in 2015—up from 39.7% in 2014. Ad Age’s annual Agency Report notes that the agency landscape continues to evolve, as traditional agency firms face competition in digital marketing from consulting, including Accenture Interactive.

Advertising Age’s 72nd Agency Report, published annually since 1945, includes rankings of the largest agencies and agency companies based on previous year’s revenue and is available at AdAge.com/agencyreport2016 or download the PDF.

Ad Age’s 72nd annual Agency Report includes rankings based on domestic and worldwide revenues for fiscal year 2015. Accenture Interactive ranked:

Brian Whipple

“Accenture Interactive is disrupting the digital agency landscape with our full suite of experience design, marketing, content and commerce capabilities. Our unique set of agency capabilities meld design- and brand-led thinking with analytics, mobility, technology and consulting, and deliver world-class execution at speed and scale. Together, we’re creating a differentiated model to help clients with their digital transformation initiatives and enable the next generation of business disrupters, and we’re proud that Ad Age has recognized our ambitions.”

Brian Whipple, Senior Managing Director, Accenture Interactive.

Roxanne Taylor

“Technology is fundamentally changing the way brands need to attract and engage their customers and requires a new agency model. CMOs are looking for a partner which can bring new ideas and innovative thinking to improve both the customer and the employee experience.”

Roxanne Taylor, Chief Marketing & Communications Officer, Accenture.

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About Accenture Interactive

Accenture Interactive partners with leading organizations to create delightful customer experiences with transformative business results.

We bring together design, marketing, content, and commerce services to serve today’s digital customer and drive higher levels of engagement, loyalty and performance for our clients.