Today’s consumer shops in stores, at kiosks, online and from mobile devices. And even when they’re not shopping, they’re evaluating retailers and products, looking at their friends’ shopping habits through social media, or reading online reviews.
According to Accenture research, shoppers expect a retailer’s product offerings (51%), promotions (57%) and prices (69%) to be the same across channels. A seamless retail experience is becoming a prerequisite for any retailer that wants to remain relevant. In tomorrow’s markets, seamless retailing will be indispensable.
• Build seamless operations: Many retailers today have independent marketing, merchandising and supply chain teams that focus on a single channel. But in the era of the nonstop customer, this model is out of synch with the times.
We help retailers work more effectively and cost-efficiently as a seamless retail organization, smashing antiquated internal silos to function just as cross channel as customers shop.
• Build seamless platforms: High-performing retailers are investing today to bring all platforms, applications and architectures under one standardized umbrella.