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Digital Strategy Lead Strategy, Functions, Sustainability
Buenos Aires
Job No. r00179985
Full-time
Descripción De La Posición
Job Summary
The Accenture Marketing & Communications Campaign Management team is looking for a creative, highly motivated, data-driven marketer with a proven ability to strategize, develop and optimize high-quality digital marketing campaigns. The Digital Strategy Lead will be aligned to a specific area of Accenture’s business (i.e., industry, business group, country) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.
Key Responsibilities:
Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel teams (social media, events, mobile app, media relations, etc) to design innovative digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:
SEO recommendations.
Digital user journeys design.
Personalization recommendations.
Testing (A/B testing).
Advising and optimizing interactive experience assets.
User experience.
Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with Content and Channel Strategy teams.
Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.
Oversee a small team of Digital Strategists on the design, development and delivery of effective and impactful digital marketing plans and tactics across the supported areas of the business.
Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site, proactively assessing health and performance in collaboration with Data & Analytics team.
Collaborate with email content delivery team to build and optimize email channel strategy and performance.
Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience.
Manage development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.
Requisitos
Basic Qualifications
Bachelor's degree
Minimum of 10 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.
Skills & Qualifications
Fluent English.
Excellent written and verbal communication skills.
Experience leading teams and supporting the ongoing growth and development of team members.
Ability to work individually on a project or in a team environment.
A self-starter with a can-do, team-first work ethic.
Ability to troubleshoot and problem-solve .
Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same.
Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
Sensitivity to the cultural variances across different countries.
Ability to prioritize and switch gears quickly between multiple projects.
Demonstrated teamwork and collaboration in a professional setting; either military or civilian.
📌¡A unique workplace. Discover the benefits we have for you!
🍔Credit at Delivery App
👩⚕️Health Insurance
💻Connectivity Service
💪Gym VIP Pass
🗓Days off from the first year of service
🌎Flexible holidays
💯Flexible Work Shift
📚Bonus in Higher Education certifications
🎂Day off on your BirthDay
🏆Bonus
👨👩👦👦Paternity & Extended Maternity Leave
💰Daycare reimbursment
➕more benefits
🌈AT ACCENTURE, EQUALITY DRIVES INNOVATION
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