Descripción De La Posición

Job Title:

Global Business Services Network – Diamond Client Marketing CRM Strategic Partner  

Job Summary

As part of the Global Business Services Network (GBSN) team supporting Marketing + Communications’ (M+C) Sales efforts, you will be part of a team which is expert in effective design & delivery. This team provides support and services to the entire Accenture business and is critical to its operational success, collaborating across locations and functions.

You will work with M+C Diamond Client Marketing leads who drive marketing and communications strategies and campaigns to accelerate growth and increased penetration for some of Accenture's largest accounts. You will work to assist the team across Marketing + Communications with the continuing development and maintenance of their data in our Salesforce.com Customer Relationship Management (CRM) system. You will be responsible for working with stakeholders across a variety of projects, including data collection, entry and maintenance for Campaigns, Contacts and other marketing initiatives, data research, analysis, and reporting.

Role Description

  • Function as a member of a global CRM team, providing data management support and analysis to all teams across Accenture’s Marketing + Communications organization.
  • Functions as the primary strategic owner and point of contact for CRM and MMS best practices across specific accounts in NA and Europe.
  • Own appropriate relationships with marketing and other internal teams to ensure efficient and effective data quality and reporting.
  • Help target and evolve marketing focus and effectiveness. Monitor progress toward goal and advise on how to improve performance. Work closely with the Diamond Client Marketing team to add value and drive continuous improvement.
  • Remain current on and recommend team specific Salesforce.com process, best practice, and communicate changes.
  • Be a data translator that is specifically skilled at understanding the business needs of Accenture and be able to translate and distil data to others in the organization in an easy-to-understand manner, replying to business questions to help them make informed and strategic decisions.
  • Monitor and help improve volume, frequency, breadth, and depth of client interaction.
  • Assist the team and their CRM learning agenda.
  • Advise marketers how to use tools that are critical to capturing campaign activity and client contacts, including our integrated planning & campaign, and email marketing tools.
  • Maintain dashboards and scorecards updated in real time, to anchor data driven conversations on relationship building, brand positioning and growth.
  • Collaborate with the Operations and Enablement team, including research and insights, project managers and digital teams to ensure successful delivery, measurement and reporting of campaigns.
  • Support data reporting needs for the team.
  • Manage CRM Operations:
     
    • Adding new client data, maintaining, and updating.
    • Research data discrepancies or missing data to maintain accurate data.
    • Ensure campaign data is created, captured, and updated in an accurate and timely manner, creating campaign level reports to marketing leads.  

  • Function as a data entry, management, workflow, validation, escalation, approval, and quality assurance expert.
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Requisitos

Knowledge and Skills Required

  • Hands on experience using CRM or marketing databases (preferably Salesforce.com)
  • Proven understanding of ABM programs
  • Communicate effectively across levels within the organization, including leadership to effectively convey information, build connections and develop relationships
  • Ability to drive end-to-end projects with multiple stakeholders
  • Storytelling – Presentation skills – Be able to customize messages to make them relevant to the audience
  • Be able to organize and structure productive and efficient team meetings based on meeting objectives and format
  • Be able to propose creative, practical, differentiated and innovative solutions that are relevant to the client situation
  • Adapt to change quickly with an eagerness to try and learn new things
  • Proven ability to build effective working relationships with multiple teams across business areas, functions and geographies and manage competing priorities simultaneously
  • Early adopter on new data driven trends
  • Ability to analyze data and problem-solve with high commitment to quality client service
  • Identifies problems, proactively raises data discrepancies, and continuously looks for improvement opportunities
  • Methodical and process orientated
  • Attentive to detail, accuracy, and quality of data, committed to excellence
  • Strong data research and time management skills
  • Consistently meet deadlines in a fast-paced, high-volume role with tight timelines
  • Experience with Microsoft Office Suite (especially Excel) at an upper intermediate to advanced level
  • Be able to work under tight deadlines, plan accordingly and seek support when required
  • (Nice to have) Data Visualization Tools experience – (Power BI – Qlik View)

Qualifications

Education: Bachelor’s degree, university degree or equivalent; Marketing and Communications, Public Relations, Business Administration

Language: Fluency in spoken and written business English

Applications: CRM or Marketing databases (preferably Salesforce.com)

                        Microsoft Office Suite
                        Data Visualization tools 

                                   

Experience:       

           Level 9:  Minimum of 5 years of marketing experience

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