Account Based Marketing CRM Market Lead

Job Summary

As part of the Global Business Services Network (GBSN) team supporting Marketing + Communications’ (M+C) Account Based Marketing efforts, you will be part of a team which is expert in effective design & delivery. This team provides support and services to the entire Accenture business and is critical to its operational success, collaborating across locations and functions.

You will work with M+C Account Based Marketing leads who drive marketing and communications strategies and campaigns to accelerate growth and increased penetration for Accenture's most prized accounts.

You will work to assist Account Based Marketing leads/teams across Marketing + Communications with the continuing development and maintenance of their data in our Salesforce.com Customer Relationship Management (CRM) system. You will be responsible for working with stakeholders across a variety of projects, including data collection, entry and maintenance for Campaigns, Contacts and other marketing initiatives, data research, analysis and reporting.

Role Description

• Function as a member of a global support team, providing data management support and analysis to all teams across Accenture’s Marketing + Communications organization.
• Function as the primary ABM support to the market lead and point of contact for CRM best practice.
• Own appropriate relationships with marketing and sales/account teams to ensure efficient and effective data quality and reporting.
• Help target and evolve marketing focus and effectiveness. Monitor progress toward goal and advise on how to improve performance. Work closely with their ABM team to add value and drive continuous improvement.
• Remain current on and recommend team specific Salesforce.com process, best practice, and communicate changes.
• Be a data translator that is specifically skilled at understanding the business needs of Accenture and be able to talk tech and distil it to others in the organization in an easy-to-understand manner, replying to business questions.
• Monitor and help improve volume, frequency, breadth and depth of client interaction.
• Build and assist the CRM learning agenda for the ABM team.
• Manage CRM Operations:
   
  • Adding new client data, maintaining and updating.
  • Research data discrepancies or missing data to maintain accurate data.
  • Ensure campaign data is created, captured and updated in an accurate and timely manner, creating campaign level reports to ABM leads
  • Build dashboards and reports to anchor data driven conversations on relationship building, brand positioning and growth.

• Function as a data entry, management, workflow, validation, escalation, approval and quality assurance expert