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CLIENT CASE STUDY


Stadium: Bulking up customer experience in-store and online

Major European retailer taps Brightstep, part of Accenture Interactive, to help improve omni-channel customer experience.

Overview

Founded in 1974, Stadium is one of Europe’s largest sporting goods and apparel stores. The retailer has more than 150 stores in Sweden, Denmark, Germany and Finland, and several online channels.

When Stadium decided to take their business to the next level, they selected Brightstep, part of Accenture Interactive.

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Solution

Brightstep kicked off the project with a series of workshops to understand everything about the customer experience: How did shoppers perceive the assortment in-store? What did they most value in terms of service? Which processes were helping, or hampering, the delivery of an excellent customer experience?

Insights from the workshops were used to select the technical platform to run Stadium’s online channels: Intershop. The first release of the site, launched in August of 2007, was ambitious, with many key features common today, but rare nearly a decade ago. In 2015, Brightstep and Stadium upgraded to the latest version of Intershop and also launched eCommerce sites for Sweden, Denmark, Finland, Germany and a new site for the Stadium Outlet in Sweden.

Working with Brightstep, we’ve enjoyed an eCommerce solution that has grown along with our changing goals online.

FREDRICK PERSSON

eCommerce Manager for Stadium