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CLIENT CASE STUDY


New Analytics Organization Targets $1 Billion in Potential Gains

Global consumer products goods leader works with Accenture to define an analytics strategy and design a new analytics organization, targeting $1 billion in potential benefits.

Overview

Facing market pressures and rising demand from retailers and consumers, a global consumer products goods collaborated with Accenture to complete a comprehensive analytics diagnostic, prioritize analytics capabilities that would drive the most value, align the executive team with a common vision and strategy, and design a new, global, cross-functional operating model to “leapfrog” competitors.

Opportunity

With retailers and partners demanding new insights and shoppers becoming more elusive and technologically-empowered, a decentralized, global operations organization made it difficult to leverage scarce expertise in consumer and marketing analytics. Pockets of excellence existed, but a mechanism was lacking to leverage capabilities across the organization.

The company’s new management team sought Accenture’s help in using analytics more effectively to engage and influence consumers' paths to purchase, and leverage leading analytics for growth and competitive advantage.

Solution

Accenture helped the company assess their analytics landscape, including:

  • Interviews with senior leaders

  • Assessment of existing and target capabilities and talent

  • Inventory of initiatives, as well as a data and technology audit

The project team then conducted regional workshops to assess the company's analytical capabilities, tools and processes skills, identifying “pockets of excellence” that could be leveraged and scaled across the organization.

Findings from the assessment informed the development of an analytics vision and strategy, resulting in a three-year roadmap, and business case.

Results

The project team identified multiple opportunities for rationalization and growth by:

  • Sequencing capabilities based on value

  • Structuring an operating model to better govern and deploy capabilities

  • Designing a leading-class data and technology architecture

The project identified more than $1 billion in potential benefits, comprised of revenue uplift and operating and capital efficiencies.

Accelerating The Analytics Journey

Connections

Accenture Analytics

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