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CLIENT CASE STUDY


Mediaset: Launching and innovating Over-the-Top-TV (OTT TV)

Delivering a leading-edge technology solution for more than 1 million users

Overview

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To support the company’s market leadership, Mediaset and Accenture continue to collaborate on innovative, converged products and services for Premium Plus.

All the Premium Play initiatives contribute to providing richer and higher-quality “anywhere and anytime” services and to attracting new customers.

They also enrich the traditional TV consumption experience by bringing a new level of engagement typical of the online world—greater flexibility and more consumer choice.

THE APPROACH

Solution