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CLIENT CASE STUDY


Mediaset: Launching and innovating Over-the-Top-TV (OTT TV)

Delivering a leading-edge technology solution for more than 1 million users

Overview

Delivering high performance by enabling Italy’s leading broadcaster to launch Premium Play—its groundbreaking, multi-device, Over-the-Top-TV service—and provide ongoing converged solutions.

In February 2011, Accenture delivered a leading-edge technology solution for Mediaset that enabled the Italian commercial broadcaster to launch “Premium Play,” an innovative Over-the-Top-TV service that complements the company’s traditional linear TV premium channel offering.

Premium Play has since become one of the leading on-demand subscription services in Italy and Europe, boasting more than 1 million users across all available service-enabled devices.

To support the company’s market leadership, Mediaset and Accenture continue to collaborate on innovative, converged products and services for Premium Plus.

All the Premium Play initiatives contribute to providing richer and higher-quality “anywhere and anytime” services and to attracting new customers.

They also enrich the traditional TV consumption experience by bringing a new level of engagement typical of the online world—greater flexibility and more consumer choice.

THE APPROACH

What's Next?