Accenture helped Mediaset launch Infinity, an award-winning and disruptive multiscreen Over-the-Top TV (OTT TV) service that is redefining video-on-demand with a highly personalized and seamless user experience.
RTI Mediaset is the largest commercial TV broadcaster in Italy and a major media company in Europe. Mediaset has been at the forefront of the OTT TV adoption in Italy, having launched Italy’s first OTT TV offering Premium Play in 2011. Accenture collaborated end to end with Mediaset in this strategic offering.
Over the past few years, consumers have steadily moved away from the traditional TV box to multiple mobile devices, powering a growth in OTT TV and creating new market opportunities. Now with Infinity, an innovative video-on-demand OTT offering that boasts of a catalog of more than 7,500 titles, Mediaset is redefining the market once again. From the time of its launch, Infinity has positioned Mediaset at the leading edge of convergent, multichannel video-on-demand services.