As the insurance industry in Thailand faces great challenges, fierce competition and exciting opportunities, one of Thailand’s leading insurance providers wanted to provide relevant products and personalized service driven by advanced analytics. Accenture helped the insurer develop a data analytics engine with a broad variety of capabilities. Supported by a high-quality database, this enables the insurer to improve agent productivity, expand market share and foster long-term growth. Accenture also provided a concrete strategic roadmap for expansion into the digital realm.
The project has already helped the insurer enhance and expand its distribution channels, generating income 32 percent greater than initial six-month targets. Accenture also worked with the insurer to reduce channel conflicts by developing and deploying channel strategies, and provided facilitation in addressing conflicts as they arose.
With simultaneous initiatives aggregating existing data and deploying it through advanced analytics, Accenture has helped this leading Thai insurer move toward high performance.