For smaller, regional telecom companies, achieving competitive advantage depends upon a careful balance between cost efficiency and customer responsiveness. By taking advantage of the inherent cost effectiveness and flexibility of Oracle Communications applications, Accenture’s approach to this project has supported the pursuit of this balance, and already has delivered significant benefits.
The communications service provider’s new system allows it to launch innovative bundles that deliver the company’s full range of products, services and brands with much greater speed and efficiency. The provider was able, for instance, to develop and launch an offer combining a new personal computer with IPTV, DSL and mobile broadband in just one week, while launching a similar bundle previously would have required more than a year.
In addition, a new mobile bundle allowed the company to win approximately 1,400 new customers, including several hundred from the competition. This improved ability to present innovative offers quickly will be key to the company’s continued growth in its small, heavily saturated market.
Accenture and this emerging market communications service provider have done much more than just implement a new telecom billing system: They have charted a course to high performance that the entire business now can follow.