Eckes-Granini is a leading European fruit juice and fruit beverage company. Headquartered in Neider-Olm near the city of Mainz, Germany, the company is a family-owned enterprise with subsidiaries in 15 European countries, including Austria, Belgium, France, Hungary, Spain and Switzerland. It also exports its products—leading brands such as Granini, Hohes C, Yo, Joker and Pago—to more than 70 countries around the world.
Faced with rising raw material costs and changing consumer preferences, Eckes-Granini wanted to streamline its supply chain to reduce costs and increase sales. The company’s IT legacy systems were also aging. To face these business challenges, the company launched a strategic program to:
Reduce the cost of raw materials through efficient procurement and better working capital management.
Explore the possibility of using A/B/C grade raw materials through optimized blending instructions to reduce costs.
Strengthen its position in the market by adopting established business processes.
Upgrade and harmonize IT landscape.