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CLIENT CASE STUDY


Discovery Networks: Global digital platform

Accenture helps Discovery Networks International deliver a seamless digital consumer experience across international markets and channels.

Overview

Discovery Networks International, a division of Discovery Communications, comprises 48 channel brands that together reach more than two billion subscribers around the world, in more than 220 countries. As technology changes the ways that people watch TV, consume and interact with content, Discovery Networks International worked with Accenture to create a single platform to deliver responsive, flexible, agile and cost-effective digital capabilities. As a result, visitors to the business’s websites have risen more than seven fold as Discovery Networks International travels down the path to being a leading digital business.

OPPORTUNITY

Discovery Networks International operates 100 channel websites, 50 premium online video services, 50 online sports destinations, 60 YouTube channels and 300 social touchpoints. Transforming these into the seamless digital experiences that all consumers increasingly expect is both critical for its future as a digital broadcaster and extremely challenging. Digital content creation and distribution at scale – and at the highest quality standards – were foundational for Discovery Networks International’s vision. But relatively small teams in each territory meant the business needed a collaborative global partner that understood the digital transformation ahead and had the complete range of expertise and capabilities required to support every step of the journey.

SOLUTION

Discovery Networks International asked Accenture help create a unified global digital platform – internally named Fusion– driving a robust, scalable solution for its digital content, with a focus on video. The platform needed to provide the most exciting, engrossing, simple and beautiful way possible for consumers to engage with Discovery Networks International’s incredible range of content, covering everything from live streaming to mobile applications.

To achieve maximum flexibility and responsiveness cost effectively, Accenture migrated all sites and content to the Cloud. Easy to use tools for editing and content creation, along with extensive automation, enables Discovery Networks International’s global teams to publish and update huge volumes of content around the clock. And Accenture has put in place specialist teams in Riga, London and New York to harness the power of digital and make sure the business continues to develop and deliver new ways for customers to connect, share and discover content.

RESULTS

Fusion enables Discovery’s international arm to roll out new launches, promotions and special events without requiring intensive technical effort, increasing the speed of new launches to one a week from one per quarter before Fusion.

Fusion enables viewers to interact, and share their own content though full integration of social media. Integrated analytics in the platform give Discovery Networks International invaluable insights into consumer behaviour and preferences – essential to keep digital services and content relevant and appealing. With Fusion in place, online Discovery Network International’s online audiences have leaped dramatically, reaching in Q4 2014 73 million visitors each month –an increase of more than 700% year-on-year. As well as transforming the digital services and content offered to consumers today, Fusion is also built with tomorrow’s digital world in mind and will support Discovery Networks International as it rolls out new services and continues on its digital journey to the future.