Coop Italia wanted to expand their brand in the marketplace and enter new sales channels to capture more market share.
Coop collaborated with Accenture to help define their new online non-food business and create the e-commerce sales channel for six of its main cooperatives and 135 points of sale.
Together, Accenture and Coop Italia:
Designed the website interface
Created a web platform and integrated it with Coop's ERP system and third-party suppliers