The Aid by Trade Foundation wanted to expand its flagship Cotton made in Africa initiative to the United States. To help it enter the market, Accenture assisted the organization to identify US fashion and retail clients, and develop an innovative and targeted sales approach that encompasses the social and ethical aspects of using sustainable cotton.
Accenture also shared supply chain and procurement preferred practices with Cotton made in Africa, equipping the organization to improve efficiency in these areas.
After establishing itself in the European market and driving strong sales of sustainably grown African cotton, the Aid by Trade Foundation wanted to tap the US market for sustainable cotton. However, it faced several challenges. Among them was the key challenge: how to extend Cotton made in Africa’s supply chain capabilities to the US market.
Based on our experience and knowledge of sustainability initiatives, processes and technology, and supply chain management, as well as the German Accenture Foundation’s previous collaboration with the Otto Group, the Aid by Trade Foundation approached us to help it:
Identify US fashion and retail clients.
Develop an innovative and targeted sales approach that encompasses the social and ethical aspects of using sustainable cotton.