Competition in the airline industry has never been fiercer. As companies struggle to differentiate themselves in an increasingly commoditized market, the race to innovate becomes more critical than ever. How will tomorrow’s leaders transform themselves to thrive?
Accenture and Amadeus are merging strengths to forge a new way of addressing the industry's challenges. We are building a forward looking, market defining set of new and innovative offerings and capabilities, drawing from the existing Amadeus and Accenture portfolio and expertise. By combining these capabilities, Amadeus and Accenture can assist airlines through transformation, addressing the most pressing issues and executing with speed, while leading the way in innovation.
How are Accenture and Amadeus answering the call for industry innovation?
“We have a wonderful customer experience design for the future. Our vision for 2020 is perfectly clear. We’re just not able to implement it.”
“Collectively, the overall customer experience challenge faced by airlines in the study is “how to make it happen”—how to navigate a variety of issues, barriers and tradeoffs.
“The biggest challenge to implementing digital technology? Number one: culture. Number two: culture. And number three: culture.”
The airline industry is becoming a customer centric business but has been inhibited in progress due to legacy processes and technologies. To achieve a competitive edge, airlines are re-thinking their operating models to achieve transformational change—from cost leadership to digitalized customer centricity.
Advanced technologies allow real time interaction with all relevant distribution channels, addressing personalized customer needs along the end-to-end travel value chain. The alliance between Accenture and Amadeus is a response to the market’s call for industry leadership and innovation to accelerate.
Together Accenture and Amadeus serve the airline industry end-to-end; cutting through the current IT complexity, unveiling system optimizations while bridging speed of customization and market shaping innovation. Accenture, a market leader in digital transformation and innovation, and Amadeus, with deep airline process expertise and unparalleled ability in mass data management across all functions, have come together to create tangible business outcomes—merging each party's distinct strengths to create a new way to address industry challenges.
“Brilliant idea. Amadeus, a core industry player, knows their product extremely well from an inside out perspective, and Accenture knows what it would take to bring those products into airline architecture. When those two players combine forces, it could be extremely powerful.”
The Alliance aims to impact these key areas:
Simplify the application landscape and delivery of capabilities
Catch up to leading industries in innovation
Strengthen and evolve digital platform
Maximize big data and best leverage customer insight
Above all else, however, the alliance seeks to transform the way airlines do business. The alliance is about delivering breakthrough innovative solutions to improve the customer’s travel experience. A more efficient, integrated approach to technology coupled with the right strategy allows airlines to tailor their products, creating an individualized travel experience. The revenue increases provide one benefit. But the overarching results are increased customer engagement, retention and satisfaction via the complete, connected travel experience consumers demand.
Innovation2: Future takes flight
Grab your boarding pass, Accenture and Amadeus invite you to take a trip through Innovation2: Future Takes Flight, an interactive exhibit showcasing forward-thinking innovations that bring the future vision of air travel to life while taking a peak under the covers to reveal how advances in digital technology, analytics and automation will power tomorrow’s flight experience in four key areas:
• Airline as the next gen retailer – New, effective ways to inspire and acquire customers.
• The unique traveler experience – New experiences prior to/in/from airport.
• Rethinking airline operations – New ways to make the airline operations run more efficient and better connected.
• Airline reinventing itself – Potential disruptions that airlines can apply to reinvent the industry.
Get ready to meet 15 hand-selected aviation start-ups who have developed truly innovative travel technology as part of the Accenture Amadeus Alliance Start-up Street. From a global events intelligence platform that can predict when events may impact business to a loyalty solution powered by blockchain, learn about the latest innovations coming from the ecosystem of emerging travel tech players and meet the people behind them.