Skip to main content Skip to Footer

OMNI-CHANNEL

THE BATTLEGROUND IS EXPERIENCE. AND THAT’S WHERE BRANDS ARE GOING TO WIN OR LOSE LOYALTY.

×

The customer has changed. The information they now have to make decisions around brands means that they have the power. And when companies are able to understand the customer and personalize their experience to give them what they really want, they’re able to deliver an experience that isn’t one size fits all.

SHARE THIS:
CNBC Accenture Omni-Channel Lockup

For brands to succeed in today’s rapidly evolving digital world they now need to give customers a participatory, seamless and personalized cross channel experience.


We help businesses deliver on their cost, revenue, and loyalty commitments by creating continuous experiences across brands, formats and devices, enabled by human, digital and physical channels.

NON-STOP CUSTOMER EXPERIENCE JOURNEY

Today, customers expect a consistent experience when it comes to all phases of the customer journey from before they start a purchase through support after the sale.

Nonstop-Customer Experience Journey Graphic
TENETS OF A SUCCESSFUL, SEAMLESS AND CONSISTENT OMNI-CHANNEL CUSTOMER EXPERIENCE

The customer experience has evolved. Companies must shift to providing an Omni-Channel Customer Experience to engage with customers in meaningful ways.

Tenets of a Successful, Seamless, and Consistent Omni-Channel Customer Experience Graphic Presence Personalization Process People Product Persistence Purpose Analytics-Informed Technology Enabled
TO ACHIEVE A TRUE OMNI-CHANNEL EXPERIENCE, WE HELP COMPANIES:
RE-ORIENT THEIR BUSINESS
Re-Orient Their Business Icon
FLEX THEIR PLATFORM
Flex Their Platform Icon
DELIGHT PEOPLE
Delight People Icon

Dawn Anderson is a Managing Director in Accenture’s Communications, Media and Technology operating group which serves clients in the communications, electronics, technology, media and entertainment industries. She currently leads Management Consulting for CMT North America and serves as the Global Lead for our Customers & Channels practice. In these roles she is responsible for setting the overall vision for the consulting business.

Dawn has 20+ years of deep experience in customer-centric business transformation, driving sustainable cost, revenue and loyalty results by optimizing Marketing, Sales and Customer Service operations. Paramount to client success in these areas is a well-defined thought leadership agenda. Dawn has been the architect behind many of Accenture’s offerings and thought leadership pieces, most recently establishing the vision and foundation for Omni-Channel and the impact it will have on Accenture’s clients. During her career at Accenture, Dawn has served in a number of leadership roles across a variety of industries within Accenture’s Strategy and Consulting businesses.

Use the filters below to narrow the results.