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BUSINESS SERVICES


Accenture Digital Advertising Services

Transforming businesses with advertising operations, analytics and automation services

Overview

Accenture’s Digital Advertising Business Services help media & entertainment companies address the profound evolution—and opportunities—sweeping across the industry. We bring essential expertise, tools and services to help businesses transition to the new multimedia advertising model.

Accenture offers a complete suite of services across the spectrum of digital capabilities, in order to transform media & entertainment companies and equip clients with digital capabilities to increase revenue, strengthen customer relationships and improve operations. This may include any, or a combination, of: implementing leading-edge advertising platforms, running advertising operations, implementing analytics or enabling programmatic channels.

​Matt Gay, Accenture Digital Advertising

Advertising Week LinkedIn Interview Stage

Specific Services

Accenture Digital Advertising Services include proprietary industry frameworks and Accenture solutions integrated with market leading products, covering all of the areas needed to run a multimedia advertising business.

Advertising Operations
Accenture helps companies reduce the cost and improve the performance of advertising operations through the outsourcing of labor-intensive, back end processes.

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Advertising Analytics
Accenture empowers organizations through advanced Advertising Analytics, a managed service that enables fully-integrated, comprehensive, and actionable insight into audiences and inventories.

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Multimedia Sales Automation
Accenture develops and implements automated, streamlined workflows for companies across buying and selling functions. This creates efficiencies, reduces marketplace friction and enables programmatic channels.

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Ad Support Services
Accenture Ad Support Services delivers end-to-end capabilities that empower advertising customers—of any size—to optimize digital channels.

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