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CAPABILITY

Backbase

Accenture and Backbase are teaming to help banks evolve and adapt for the digital world through a robust customer experience management solution.

Overview

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On the Web:
http://www.Backbase.com/

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nationwide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Learn more about this comprehensive solution for relationship banking in Provide Unparallelled Bank Customer Experiences....Everyday
(PDF)

Joint Value Statement

Accenture and Backbase are teaming to help banks evolve and adapt their customer relationships for the digital world through a robust customer experience management solution that fully integrates with their new and legacy core banking environments.

A key part of the solution is the Backbase Customer Experience Platform (CXP), a market-leading, full-service, totally integrated, standalone lean portal product that helps banks organize, create and manage compelling customer experiences across any digital device and channel. Backbase CXP, deployed over existing systems, operates under a lean architecture and features a complete set of integrated customer experience management functions:

  • Lean Portal Architecture for easy, quick, secure management of composite applications

  • CXP Manager for altering, approving and publishing content and running digital marketing campaigns on mobile apps and portals across multiple channels without IT involvement

  • Launchpad, the ‘digital-bank-in-a-box’ for incredibly fast time-to-market

  • Mobile Delivery for successful omni-channel experiences with mobile capabilities that support responsive design, hybrid apps, native apps and services to facilitate cross-channel and cross-device customer journeys

  • Forms for self-service and smooth onboarding processes throughout digital channels.

Backbase currently supports more than 40+ financial institutions around the globe.

Learn more about Accenture Banking

Digital Transformation Journey

Accenture ​​​and Backbase: Covering the entire roadmap of banks’ digital transformation journey

The blend of capabilities from Accenture and Backbase creates a comprehensive, end-to-end architecture that supports every aspect of banks’ digital transformation journey.