As the world moves into a post-digital era, media companies are setting their sights beyond their organization's digital transformation, moving toward shaping how business partners, employees and individuals interact with the world through technology. To succeed, future-minded leaders know that, in addition to using every digital tool in their current arsenal, they'll also need new ones.
That means embracing a group of emerging technologies to drive the next waves of innovation and growth. Specifically, they will need to achieve mastery of the set of new technologies we call DARQ: distributed ledger technology, artificial intelligence, extended reality and quantum computing.
Digital disruptors have changed consumer expectations forcing a shift in how media organizations drive unique experiences. Embracing the next generation of DARQ technologies will enable them to reimagine customer expectations in the future.
AI already plays a critical role in optimizing processes and influencing strategic decision-making. Extended reality, an immersive technology, creates entirely new ways for people to experience and engage with the world around them. Distributed ledgers will expand networks by eliminating the need for trusted third parties. And quantum technology will usher in novel ways to approach and solve the hardest computational problems.
Overall, DARQ will enable the post-digital era of business and technology, and those looking to lead in that era must start now.