Accenture suggests 10 ways a multichannel retail approach can help in competing with retail e-commerce players.
Today online retailers are the preferred choice for customers worldwide. Does this mean traditional retailing is over? No. Traditional retailers can too march ahead by offering a multichannel retail experience to customers.
Online pure plays have changed the retail game with their new approach to technology, innovation and execution. To compete successfully with retail e-commerce players, Accenture recommends traditional retailers adopt a strategic thinking by applying key principles from Sun Tzu’s The Art of War.
Please scroll below to watch the video or select any of the icons to learn more about each of the 10 ways that help deliver a consistent retail customer experience across all channels.
You may download the brochure here.