Our View of Digital

Accenture has aligned its offerings around the digital customer and the digital enterprise and created capabilities in and across these areas.

Our View

Accenture helps businesses and governments redefine how they serve connected customers and operate connected enterprises. It offers complete, integrated digital business and technology services - digital marketing, analytics, and mobility - to deliver tangible results for both the real and virtual worlds.

We see digital from both the customer and the enterprise perspectives:

  • Digital customer, where we are changing how our clients engage and interact with their customers, patients and students

  • Digital enterprise, where we are helping clients fundamentally rethink their strategies and enable new operating models and business processes, create connected product platforms, and improve their analytics and collaboration capabilities to enhance productivity.

Our View of Digital Transformation


Case Studies

Digital Enterprise

The other aspect of digital focuses on the Digital Enterprise. Here, we are helping our clients to enable new operating models and business processes, connected product platforms, analytics and collaboration capabilities to enhance productivity.

An enterprise rooted in digital can significantly enhance productivity by freeing up employees to handle higher-level priorities and drive continued innovation. A digital enterprise is not just a computerized business, organization, or government - it is an entity that incorporates digital technologies to create results and solve problems for its stakeholders through innovative strategies, products, processes and experiences.

Having undergone a digital transformation, organizations will be able to offer new products, services and value to customers, patients and citizens that were not even imagined just a few years ago. We are helping our clients unleash the potential of digital.

>Learn more about the Digital Enterprise

The Social Enterprise

A key feature of the digital enterprise is its ability to bring people together, regardless of location. In this video, Accenture Chief Information Officer Andrew Wilson describes how leveraging internal social collaboration tools is integral to driving business forward in the digital era.

Enterprise Capabilities

Digital Strategy & Business Architecture

  • Digital Corporate Functions

  • Digital Supply Chain, Manufacturing and Operations

  • Digital Connected Products

Digital Customer Experience

Fjord, Design & Innovation from Accenture Interactive

Digital Social Media and Collaboration

Digital Applications

Digital Connected Devices


Industrial Internet of Things

In the Digital Enterprise, the evolving Industrial Internet of Things (IIoT) can significantly up the ante for industrial companies, as identified in a recent Accenture report.

The IIoT generates data essential for developing corporate operational efficiency strategies – which points to a key capability organizations must master in order to transform their enterprise digitally: in a research report from Accenture and GE, nearly two-thirds of industrial companies said they use big data analytics to monitor equipment and assets to identify operational issues and enable proactive maintenance

Download PDFLearn more about the Industrial Internet of Things [PDF, 956 KB]

View the Industrial Internet of Things Slideshare

Digital Water

Thames Water: Using data to optimize the UK’s largest provider of water

Thames Water is responsible for supplying public water and wastewater management for much of Greater London and the Thames Valley. By using Accenture’s Smart Grid services, the company can access real-time data to improve their overall performance.

Thames Water aimed to use data to provide efficient, high-quality customer service. Accenture will help by creating a single view of the company’s operating systems and assets, such as pipe and treatment facilities. 

Between September 2013 and March 2015, Accenture will implement advanced analytics, which will enable more efficient water sourcing and remote asset monitoring. The data will help the utility giant anticipate equipment failures and respond in near real-time to critical situations, such as leaks or adverse weather events.


Michael (Mike) R. Sutcliff​​​

Group Chief Executive—Accenture Digital

Mike Sutcliff is group chief executive of Accenture Digital, which integrates digital assets, software and services across digital marketing, analytics and mobility to help clients drive growth and create new sources of value.