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Transforming the front office of the consumer goods industry

Accenture and Salesforce provide consumer goods companies with a single system of engagement for sales and trade marketing.


Accenture and Salesforce will offer consumer goods companies a single system of engagement for sales and trade marketing processes.

In the first phase of the rollout, which is scheduled for release in calendar year 2016, Accenture CAS Trade Promotion Management and Retail Execution products will be made available on the Salesforce App Cloud. Additionally, it will enable consumer goods firms to leverage Salesforce's leading CRM capabilities in sales, service, marketing and analytics.

Read the Accenture Collaborates with Salesforce to Extend Its Accenture CAS Software Suite press release.


Accenture CAS, designed in collaboration with some of the world's leading consumer goods companies, provides an integrated software suite that spans a company's sales process and operations. By building on the Salesforce App Cloud, Accenture CAS helps consumer goods companies integrate mobile applications into their trade promotion and retail execution systems; unify their front- and back-office information; and enhance their trade and sales activities.

Consumer goods companies also have the option to adopt a hybrid approach, as Accenture continues to be committed to the ongoing development and innovation of the market-leading Accenture CAS products both on-premise and as a Software-as-a-Service (SaaS) cloud-based offering.