In a business landscape characterized by growing commoditization, increased competition, and economic, geographic and demographic shifts, implementing latest technology in hotels helps lodging companies stay ahead and deliver customized guest experiences.
Businesses worldwide are adopting innovative technology concepts at a greater pace than ever before. New hospitality technology trends will play a key role in delivering a personalized experience and help in better managing operations, maximizing overall performance, enhancing the effectiveness of sales and marketing approaches, increasing efficiency and reducing costs.
Accenture has identified three action areas for hoteliers to shape their IT strategies: build analytics capabilities, keep up with advances in mobility and optimize existing touchpoint channels. This paper provides innovative ideas on these technology areas that can help lodging companies seize new opportunities, manage challenges and build effective strategies to build the hotel of the future.
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